LO1 Task 2 - Done.
LO2 Task 3 - Done.
LO3 Task 4 - Done.
LO4 Task 5 - Just last section to do.
Video 1 - Done.
Video 2 - Need to do.
Work I've handed in:
LO1 Task 2 - Done.
LO2 Task 3 - Done.
LO3 Task 4 - Done. - PRINT
Video 1 - Done.
Work I need to do:
LO4 Task 5 - Just last section (D) to do.
Video 2 - Need to do.
Monday, 30 November 2015
Wednesday, 25 November 2015
LO4, Task 5: Ethical, legal and regulatory issues (Notes)
Ethical - representations; gender, age, ethnicity.
Legal - copyright; music, soundtrack, certification; age rating (British Board of Film Classification, Advertising Standards Authority).
Regulatory - bodies, same age certificate around the world?
Active audience - users and gratifications (audience pleasures).
Passive audience - (sit and watch) watch and consume media products (re-enact it).
a) The product's impact and effect on the audience.
Passive + Active
1) Hypodermic syringe (injected with info in media) (Theodore Adorno, 1930's) - media has a negative impact. Mass audience believe everything they say/hear.
Issues about violence? Sexual content? Representation? - What negative effects does this have on the audience (re-enact)!!? Positive impact/role model?
2) We are able to filter and adapt to content in media (David Gauntlet). We have uses and gratifications theory - people use media for their own purposes?
1. Explain what the hypodermic syringe theory (Theodore Adorno 1930) is about.
2. Define what an active audience is.
3. Define what a passive audience is.
4. Give two examples of how your film could have a negative impact on the audience.
5. Give two examples of how your film could have positive impacts on the audience (role model could have one example) - Ideal Self Theory (Carl Rogers 1980).
A passive audience could be influenced by what they see in the media.
b) Relevant issues of representation.
Who is being represented? - All representations are meditated (Hall, 1980).
Is there use of stereotypes/countertypes (Perkins, 1979) - not all stereotypes are false.
Representation of women - are they objectified (Mulvey, 1975). Representations of men (Earp and Katz, 1999) - 'equation of masculinity with pathological control and violence'.
Representation of gay people (Butler, 1993) - are they stereotypical?
Alvarado (1987) - Ethnicity - either seen as... Exotic - clothing, accent. Dangerous - different to the masses, media. Humorous and pitied.
1. What does representation mean? (Stuart Hall 'mediation') (1980).
2. Explain Tessa Perkins (1979) theory about stereotypes.
3. Give examples in your film of one positive and one negative stereotype in your film and the effect on the audience (gender/age/ethnicity).
4. Are there any countertypes in your film (challenges stereotypes).
c) Relevant legal and/or ethical issues.
LEGAL
Copyright Infringement - Use content that you don't have the rights/permission to use. It can be prevented by gaining permission. Consequences of this are you could be sued, a legal prosecution could follow depending on the severity, your project could be shut down or become unusable.
ETHICAL
Offensive material - Racism (how people are represented in the film), sexual content, strong language, violence, drug use. This material could impact a passive audience. Could be inappropriate depending on the age of the audience.
Censorship? (Removing/Re-edited content that isn't appropriate) - Has the film been censored? - Age rating? Sensationalism? - Over the top Special FX to re-create what could happen in the future due to climate change.
1. Define what copyright infringements is.
2. Give 2 examples of things that the film would need to get copyright permission for (e.g. songs, soundtracks - which record label would need to be contacted for permissions)?
3. Is there any offensive material in your film (sex/drugs/violence/language etc.) - link to the BBFC age certificate of your film.
d) Role of relevant regulatory bodies.
Legal - copyright; music, soundtrack, certification; age rating (British Board of Film Classification, Advertising Standards Authority).
Regulatory - bodies, same age certificate around the world?
Active audience - users and gratifications (audience pleasures).
Passive audience - (sit and watch) watch and consume media products (re-enact it).
a) The product's impact and effect on the audience.
Passive + Active
1) Hypodermic syringe (injected with info in media) (Theodore Adorno, 1930's) - media has a negative impact. Mass audience believe everything they say/hear.
Issues about violence? Sexual content? Representation? - What negative effects does this have on the audience (re-enact)!!? Positive impact/role model?
2) We are able to filter and adapt to content in media (David Gauntlet). We have uses and gratifications theory - people use media for their own purposes?
1. Explain what the hypodermic syringe theory (Theodore Adorno 1930) is about.
2. Define what an active audience is.
3. Define what a passive audience is.
4. Give two examples of how your film could have a negative impact on the audience.
5. Give two examples of how your film could have positive impacts on the audience (role model could have one example) - Ideal Self Theory (Carl Rogers 1980).
A passive audience could be influenced by what they see in the media.
b) Relevant issues of representation.
Who is being represented? - All representations are meditated (Hall, 1980).
Is there use of stereotypes/countertypes (Perkins, 1979) - not all stereotypes are false.
Representation of women - are they objectified (Mulvey, 1975). Representations of men (Earp and Katz, 1999) - 'equation of masculinity with pathological control and violence'.
Representation of gay people (Butler, 1993) - are they stereotypical?
Alvarado (1987) - Ethnicity - either seen as... Exotic - clothing, accent. Dangerous - different to the masses, media. Humorous and pitied.
1. What does representation mean? (Stuart Hall 'mediation') (1980).
2. Explain Tessa Perkins (1979) theory about stereotypes.
3. Give examples in your film of one positive and one negative stereotype in your film and the effect on the audience (gender/age/ethnicity).
4. Are there any countertypes in your film (challenges stereotypes).
c) Relevant legal and/or ethical issues.
LEGAL
Copyright Infringement - Use content that you don't have the rights/permission to use. It can be prevented by gaining permission. Consequences of this are you could be sued, a legal prosecution could follow depending on the severity, your project could be shut down or become unusable.
ETHICAL
Offensive material - Racism (how people are represented in the film), sexual content, strong language, violence, drug use. This material could impact a passive audience. Could be inappropriate depending on the age of the audience.
Censorship? (Removing/Re-edited content that isn't appropriate) - Has the film been censored? - Age rating? Sensationalism? - Over the top Special FX to re-create what could happen in the future due to climate change.
1. Define what copyright infringements is.
2. Give 2 examples of things that the film would need to get copyright permission for (e.g. songs, soundtracks - which record label would need to be contacted for permissions)?
3. Is there any offensive material in your film (sex/drugs/violence/language etc.) - link to the BBFC age certificate of your film.
d) Role of relevant regulatory bodies.
Monday, 23 November 2015
Advertising + Promotion Notes - LO3 Task 4
Means marketing the film to create maximum awareness to a specific target audience.
Billboards - Aimed at a mass audience.
Adverts on TV
Trailers (Cinemas)
Product Placement/Cross Promotion
Radio
Posters (Buses/Transport)
Merchandise
Website Banners
Events
Social Media
Interviews
Flyers/Leaflets
Magazines/Newspapers
David Gauntlet (2002) discussed the rise of web 2.0. This is the change in the internet being a static one way form of communicating to a two way interactive media. Try and apply ideas about how audiences now also contribute to the marketing of your film.
Billboards - Aimed at a mass audience.
Adverts on TV
Trailers (Cinemas)
Product Placement/Cross Promotion
Radio
Posters (Buses/Transport)
Merchandise
Website Banners
Events
Social Media
Interviews
Flyers/Leaflets
Magazines/Newspapers
David Gauntlet (2002) discussed the rise of web 2.0. This is the change in the internet being a static one way form of communicating to a two way interactive media. Try and apply ideas about how audiences now also contribute to the marketing of your film.
Monday, 9 November 2015
LO2 Task 3 (Notes)
Introduction: What have I been asked to do? What did Ien Ang and John Hartley discuss? Why is this
important for media producers? Who is the target audience of your film? Support with audience profile and imaginary entry.
Gender: Write up on 4/5 examples from my film that represents the dominant gender of the audience for your film and why?
Age:
What to include..
1) Denotes/Connotes
2) Theory
- Laura Mulvey (1975) - The Male Gaze - Women seen as sex objects.
- Todorov (1977) - Link to when example happens in the film.
- Claude Levi Strauss (1958) - Binary Opposition - Dominant male or challenged with females?
- Carl Rodgers (1980) - Ideal Self/Ideal Partner - (Ideal Self), Character Types - Role Model? - Protagonist. (Ideal Self) - Attractive to the audience - How?
- Richard Dier (1972) - Star Persona - Which stars are in the film? - Typecast.
important for media producers? Who is the target audience of your film? Support with audience profile and imaginary entry.
Gender: Write up on 4/5 examples from my film that represents the dominant gender of the audience for your film and why?
Age:
What to include..
1) Denotes/Connotes
2) Theory
- Laura Mulvey (1975) - The Male Gaze - Women seen as sex objects.
- Todorov (1977) - Link to when example happens in the film.
- Claude Levi Strauss (1958) - Binary Opposition - Dominant male or challenged with females?
- Carl Rodgers (1980) - Ideal Self/Ideal Partner - (Ideal Self), Character Types - Role Model? - Protagonist. (Ideal Self) - Attractive to the audience - How?
- Richard Dier (1972) - Star Persona - Which stars are in the film? - Typecast.
Introduction:
Hi, I’ve been asked to talk to you about the demographics of
gender, age, lifestyle and spending power for the film The Day After Tomorrow. Producing
the film for the correct audience is an important factor as producing a film
for a specific audience may not bring in enough revenue but producing one for
all audiences may let some part those people down. John Hartley (1987) and Ien
Ang (1991) suggested that producers
create invisible fiction or imaginary entities before creating a media
product. This audience profile that I created shows the type of ‘ideal
audience’ that the producers were aiming the film at. This imaginary entry also
describes how an ideal viewer of The Day After Tomorrow might live. (Put in
entry here).
Gender:
In the first section
I’ll be talking about the gender representations in my chosen film, The Day
After Tomorrow. There are many examples in the film but I have selected two
that I will be talking about in particular. The first example I’ll be
discussing is the scene where Sam, (played by Jake Gyllenhall), rescues Laura,
(played by Emily Rossum) in the streets of New York when she goes to retrieve a
handbag from a taxi just as the tsunami approaches. This is a typical representation
as the male is rushing to save the female and is portrayed as the hero.
The second example of gender representations is when at the
after party of the competition; the well-built, good looking man flirts with
and intimidates Laura (the main female character). This is a standard
representation in films as the women in blockbuster films normally get together
with big, “hunky” men; this stereotype has become widely used in other
Hollywood franchises such as James Bond.
The third example that I will be talking about is at around
forty two minutes into the film, where the males are leading the conversation
over the computers. The lone female in the scene mainly just listens in and
doesn’t get involved too deeply in the talk. It is stereotyped that males are
the leaders and this scene supports this. However, I think there are more
scenes in The Day After Tomorrow in which the males are dominant. For example
when Sam is talking to his Dad over the phone in the library, he is constantly
ignoring the claims of Laura to hang up and get to safety.
Age:
Here I will be discussing why and how The Day After Tomorrow
appeals to its ideal audience. I have found out that the median age for viewers
watching this film is around 15 years old. One example of how it appeals is how
the audience would like to be the like characters in the film. The actors and
actresses could be seen as role models to the targeted younger audience. An
example of where this can be seen is in the scene where Sam makes a final phone
call to his parents before the water cuts him off; this shows that he is
dedicated to letting them know he is doing and signifies the close relationship
that he has with them.
Another example of how the film appeals to the audience is its
genre. Teenagers love lots of action and adventure and The Day After Tomorrow
certainly doesn’t disappoint. Scenes of explosions, high risk decisions and 60
foot tsunamis are guaranteed to fulfil a teenager’s wish in this film.
The iconic cities in where the scenes are set would also
appeal to teens as it’s where they would like to go when they’re older perhaps.
Places like New York hold incredible feats of architecture like the Empire
State Building and The Statue of Liberty. These monuments give inspiration to
the younger audience and leave them in a hurry to visit them when they’re
older.
Lifestyle:
The NRS stands for the National Readership Survey Ltd. They
are a separate organisation that specialise in giving demographic information.
They use different summary headings to describe the lifestyle types in the UK.
In terms of my film, The Day After Tomorrow, I would place this audience under
headings C – settled suburban’s (families with a semi-detached house perhaps, a
nice lifestyle and are happy and comfortable with their lives), D – nest
builders (families that are working towards he settled suburban’s stage) and E
– urban ventures (outgoing teenagers living in big cities).
I can infer this for the settled suburban’s by using the
example of when Sam, Laura and Brian take part in the school competition. I can
imagine the settled suburban’s children going to school, having good knowledge
and perhaps could even be taking part in similar competitions.
In terms of the nest builders, I believe that the group
around the computers at around 28 minutes into the film represents the kind of
people that could come under this heading. The nest builder audience members
could relate to the characters and their jobs.
For the urban ventures heading I believe that the teenagers
watching The Day After Tomorrow can take inspiration from the main characters
Sam and Laura. Sam is an ideal older boy for the urban adventurers as they can
relate to him as someone that they could imagine hanging out with, playing
baseball down at the park or even going to the cinema. Laura is a role model
for the urban adventure girls as she is a strong, gentle yet emotional
character and it seems like she could get on with anybody.
I can relate all of this to Dennis McQuail’s 1972 theory of
uses and gratifications. Dennis McQuail listed four reasons why people consume
media products and the pleasures that they gain from them. These are
‘surveillance’, ‘escapism’, ‘building personal identity’ and ‘building personal
relationships’. I will now talk about
these in terms of The Day After Tomorrow.
For surveillance, some audience members could gather news
and information relating to climate change before they watch the film, so they
are prepared with knowledge on why the tsunami is happening for example.
For escapism, it gives the audience the chance to forget
about what they have been doing and relax after either a hard day’s work at
school or at work. Watching films like The Day After Tomorrow allow them to be
transported into completely different surroundings and unknown territory. This
is good as it gives them the experience of leaving their lives and changing
into the life of the characters from the film.
For building personal identity, it allows the audience to be
taken to completely different locations and into the lives of completely
different people. As some of the actors and actresses are also well-known, this
gives the opportunity of looking into the life of a famous Hollywood ‘movie
star’. I can relate this to John Carver’s theory of ideal self as the audience
members would feel different after washing the film and could be inspired
perhaps to either watch a film related to the one they’ve just watched or
researching some of the actors or actresses in the film itself.
For building personal relationships, The Day After Tomorrow
would allow the audience members to have something to talk about when they next
either saw their families or friends. They could even recommend the film to
others and encourage them to watch it too.
Spending Power:
The NRS also have a system for demographic profiling; this
is often called social grade definitions. This system is well-established and
widely used throughout the industry. For my film The Day After Tomorrow, I
would grade the audience as B (middle class) and C1 (lower middle class). This
is because the film is quite intellectual and requires understanding of current
events to grasp the storyline. People described as in other classes like C2
(skilled working class) and D (working class) may not enjoy the film as it is
very factual and complicated in places.
Some examples that I can back this up with to do with my
film is that the middle and lower middle class would be able to buy the DVD of
the film if they would like to watch it again in a family environment at home. The
working class people would most normally either download it online or watch on
a streaming service like Netflix as it would be cheaper overall.
The middle class families could afford to buy and
merchandise that would come onto the market following the film’s release. Toys
like figures of the characters or posters that have been made available in the
shops. These kind of families could also be moved deeply by the film so could
donate some money to aid the research into climate change or help by adopting a
polar bear.
Wednesday, 4 November 2015
Task 3 - LO2
Task 3 - LO2
A demographic is a category in which we can classify an audience. e.g. Age, Gender, Location/Area, Lifestyle, Education, Ethnicity, Spending Power/Disposable Income (how much money you have left from your wage to spend on things like going to the cinema).
NRS = National Readership Survey
A demographic is a category in which we can classify an audience. e.g. Age, Gender, Location/Area, Lifestyle, Education, Ethnicity, Spending Power/Disposable Income (how much money you have left from your wage to spend on things like going to the cinema).
NRS = National Readership Survey
Wednesday, 21 October 2015
Work for this lesson.
Today I will be completing my camera work analysis and editing analysis. I also need to add some theories to my mise en scene analysis.
Wednesday, 14 October 2015
Wednesday, 7 October 2015
Monday, 5 October 2015
Peer Assessment - Starter Task
Assessor’s name- Sammie
Students name- Sam
What is diegetic sound? – Diegetic sound
are natural sounds
that come from the diegesis or story world. An example of this is sound effects. These
sounds are usually recorded in the production stage. Diegetic sounds
that would be natural. It would happen during all three stages of production
these are pre-production, production and post-production. Diegetic sound is
ambient and can be dialogue. Other examples
– Foley sounds
What is non-diegetic sound? – Non-diegetic
sounds are sounds that only the audience can hear. An example of this is a
voice-over that comes from a completely different voice. This is usually
recorded in the post-production stage. Another example is incidental music- this helps to create
emotion- to describe it you look at the pitch and the tempo. Another is music
such as Skyfall by Adele for the James Bond movie Skyfall
Denotation = Describe what you see and hear
Connotation = explain the meaning what you see and hear
The Male Gaze is talked about by Laura Mulvey 1975. She says that women are seen as sex objects. An example
of this is Fantastic 4.
Life on Mars Task
Transition Noise
Beaming Sun
Wind noise (Blur)
Hospital Beep - Heart Monitor
Guitar Music - Theme Music
Where are you? (Voice Over)
Police Sirens
Use these noises to reinforce the disequilibrium or enigma.
Life on Mars Task
Transition Noise
Beaming Sun
Wind noise (Blur)
Hospital Beep - Heart Monitor
Guitar Music - Theme Music
Where are you? (Voice Over)
Police Sirens
Use these noises to reinforce the disequilibrium or enigma.
Wednesday, 30 September 2015
Adobe Audition
Three Thing I Have Learnt Today:
1) I have leant how to import files into Adobe Audition
2) I have learnt how to add effects to audio files on Adobe Audition
3) I have learnt how to select files and copy/paste them into sessions in Adobe Audition.
Monday, 28 September 2015
Voice Recorder Task
Three things I learnt:
1) How to re-start the recordings.
2) How to play the recordings so I could listen to them.
3) Need to record in a quiet environment.
Three things I found difficult:
1) How to actually start recording an audio file in the first place.
2) Finding a file once it was recorded.
3) Stopping the recording once finished.
Three things I found easy:
1) Playing the audio from the recorder.
I will record my voice at home on Tuesday 29th September.
1) How to re-start the recordings.
2) How to play the recordings so I could listen to them.
3) Need to record in a quiet environment.
Three things I found difficult:
1) How to actually start recording an audio file in the first place.
2) Finding a file once it was recorded.
3) Stopping the recording once finished.
Three things I found easy:
1) Playing the audio from the recorder.
I will record my voice at home on Tuesday 29th September.
Friday, 25 September 2015
3 Things I Have Learnt In Premiere
1) How to import photos
2) How to add effects to pictures (spin)
3) How to re-scale a picture
Wednesday, 23 September 2015
LO1 Task 2 (Notes)
Starter Task:
The Day After Tomorrow is the film I have chosen.
Purpose: Sentence 1. Does it inform, educate, entertain (PURPOSE IS TO ENTERTAIN) - Give an example and why? 2. What is the reason why the film has been made - designed to make money. Type of audience? (mass/niche/national/international)? Commercial gain (make a profit)? How does this link to the type of company that made the film? (3 sentences).
Genre: Genre means type or category. (Daniel Chandler - 2001)
Action
Adventure
Comedy
Horror
Thriller
Documentary
Rom-Com
Drama
Historical
Silent
Sci-Fi
Fantasy
Music
Family
Romance
Animation
What sub-genres does the film have? Prove this.
The Day After Tomorrow is an Adventure film with a sub genre of a Climate Fiction-Disaster Film.
Form: What type of product am I analysing for the task? (Feature/Short)? What is the duration of the product I am analysing? Where would it have been distributed based on the target audience of the film?
Can be watched.. Online (Netflix), DVD/Blu-Ray - Shops (HMV), Cinema (Odeon), Download (iTunes).
Style: Aesthetic Quality - The way something looks. Modern? - From 21st Century.. Old-fashioned? - Set in the past.. Nostalgic? Futuristic? Creates 'verisimilitude'? It means that something appears realistic. Looks realistic. Reality.
Content: This is the heading where you will be gaining a merit/distinction. How is your narrative put together? What is it about? a) Todorov (1977) 'narrative structure'. b) Kate Domaille (2010) 'narrative types'. c) Claude Levi-Strauss (1958) 'Binary oppositions'.
a) There are 5 stages told in a story. Focus on 3; Beginning, Middle and End. 1) (beginning) Equilibrium - Balance "everything is fine". 2) (middle) Disequilibrium - Unbalanced "problem" "enigma". 3) (end) Resolution - "new state of equilibrium".
b) (See PowerPoint)
c) Binary Opposition = Contrast between two things. e.g. Male + Female. Males seen as dominant in films. This is a stereotype. These views can be challenged in films. Ideology = Views and opinions that are recognised by society. A protagonist is a main character. An antagonist is the enemy to the protagonist e.g. villain (Joker). Is there a woman seen as a sex object? Do they challenge this view?
Content + (Meaning): What does the film connote/signify? Need to include Mise en sene, camerawork, editing and sound. DENOTATION + [CONNOTATION] - Using connotation gets nearer to distinction.
Describe what you see/hear
Say what you see/hear implies, suggests, infers, represents,
Talk about denotation first.
e.g. The image denotes a red heart.
e.g. A red heart is denoted.
e.g. The denotation of the image is a red heart.
Then connotation.
e.g. This heart connotes love.
e.g. Love is connoted through the image of the red heart.
e.g. The connotation of this red heart symbolises love.
(Use signifies if I'd like to).
(Don't use 'This Highlights', 'This Shows'... USE 'This Connotes').
Narrative - People or places
Genre -
Representation -
In my film, what is the binary opposition, who is the protagonist and antagonist. Is there an underdog?
Laura Mulvey - 1935
John Berger - 1972
Production Process: Pre-production, Production and Post-production. What happened in these processes? If has CGI, tell when it took place (post-production). Tell where it's set and how it has been planned for.
Sound: Diegesis - The Story world of your film. How real the diegesis appears is linked to the level of verisimilitude (the appearance of being real).
Diegetic sounds are any sounds coming from the story world. e.g. Sound effects, dialogue, ambient noises.
Non-diegetic sounds. e.g. voice overs, sound effects - e.g. car chase; brakes screeching, engine - connotations (meaning behind it) = danger, conflict, war, denotations (things you can see) = drive by, smoke.
Diegetic sounds are natural to the story world (characters and audience can hear), voice over by story character is diegetic.
Non diegetic sounds are sounds that only the audience can hear and that are clearly not coming from the story world. e.g. voice over by person not in story.
Incidental music - Music that helps condition emotion (reflects the mood of a scene). Calm? Fast/Slow Paced?
Is there a part where a soundtrack starts playing? Any specific type of music that is in my film?
If the song has words then it's non-diegetic music.
Genre - Pace + Pitch of the music played.
Character Type - Dialogue and what they say (gender roles challenged or stereotypical)
Narrative Stage - Equilibrium/Disequilibrium/Resolution
Effect on the Audience - Sounds are emotive/creates mood - how does your example make the audience feel?
Dialogue - Mode of address (how do they say it)? How the addresser speaks to the addressee.
There are three modes of address:
1) Peer to peer - Formal/Slag, Social Level,
2) Parent to child - Informal, Calm,
3) Teacher to pupil - Formal, Informative,
Someone is always more dominant than the other.
What mode of address does your dialogue example/s have?
Mise en sene = Things in the story world that reflect a scene. Find 4 examples of diegetic and non-diegetic sounds from my film and what they connote.
Mise en Scene:
STARTER TASK:
Three things in an indie music video:
1) Instruments - Connotes music creation
2) Band performing - Connotes their own performance
3) Stage location - Connotes where they would like to be
Four things in a Horror Film:
1) Dark lighting (Low Key Lighting) - Connotes
2) Characters - Connotes
3) Blood - Connotes danger
4) Secluded locations - Connotes fear
THE 5 THINGS I SHOULD TALK ABOUT!!
1) Locations (diegesis)
2) Costume/Make Up (prosthetics)
3) Props
4) Colours/Lighting
5) Gestures (how the person acts; are they running, fighting a lot?)
1. Stereotypes - (does costume reinforce age?)
2. Narrative - (does the story reinforce narrative?)
3. Genre - (does the story reflect the film?)
MISE EN SCENE = Everything within the frame
1. LOCATION
How does the film's location fit in with the diegesis?
Does it encode verisimilitude? - Is it realistic?
What does the location suggest?
2. COSTUME/MAKE UP
Does it reflect the mood of the character?
Protagonist vs Antagonist
3. PROPS (Something that is handheld) - (Short for 'property')
Any used?
How?
Iconography
Items that create stereotypical representations that become well known and recognised.
e.g. Rain in The Day After Tomorrow as the film is about Climate Change.
4. COLOURS/LIGHTING
They connote moods and emotions.
There are two types of lighting; Low key lighting and high key/natural lighting.
Low Key Lighting = Scenes with shadows. This reinforces the disequilibrium.
There may be characters that only appear in low key lighting; an antagonist.
High Key Lighting = Scenes with bright light. This could connote happiness or victory.
5. GESTURES
Gender of the characters?
Antagonist?
Protagonist?
(Encoded = Embedded on purpose)
(This is England)
High key Natural light outside
Low key lighting inside
The high key lighting connotes warmth.
For the mise-en-scene section:
Locations and Iconography - 2/3 examples
Characters and Acting Gesture - discuss characters; (protagonist, antagonist)
Costume and Make-up - Protagonist vs Antagonist
Props - 2/3 significant props
Lighting and Colour - High Key or Low Key examples.
The Day After Tomorrow is the film I have chosen.
Purpose: Sentence 1. Does it inform, educate, entertain (PURPOSE IS TO ENTERTAIN) - Give an example and why? 2. What is the reason why the film has been made - designed to make money. Type of audience? (mass/niche/national/international)? Commercial gain (make a profit)? How does this link to the type of company that made the film? (3 sentences).
Genre: Genre means type or category. (Daniel Chandler - 2001)
Action
Adventure
Comedy
Horror
Thriller
Documentary
Rom-Com
Drama
Historical
Silent
Sci-Fi
Fantasy
Music
Family
Romance
Animation
What sub-genres does the film have? Prove this.
The Day After Tomorrow is an Adventure film with a sub genre of a Climate Fiction-Disaster Film.
Form: What type of product am I analysing for the task? (Feature/Short)? What is the duration of the product I am analysing? Where would it have been distributed based on the target audience of the film?
Can be watched.. Online (Netflix), DVD/Blu-Ray - Shops (HMV), Cinema (Odeon), Download (iTunes).
Style: Aesthetic Quality - The way something looks. Modern? - From 21st Century.. Old-fashioned? - Set in the past.. Nostalgic? Futuristic? Creates 'verisimilitude'? It means that something appears realistic. Looks realistic. Reality.
Content: This is the heading where you will be gaining a merit/distinction. How is your narrative put together? What is it about? a) Todorov (1977) 'narrative structure'. b) Kate Domaille (2010) 'narrative types'. c) Claude Levi-Strauss (1958) 'Binary oppositions'.
a) There are 5 stages told in a story. Focus on 3; Beginning, Middle and End. 1) (beginning) Equilibrium - Balance "everything is fine". 2) (middle) Disequilibrium - Unbalanced "problem" "enigma". 3) (end) Resolution - "new state of equilibrium".
b) (See PowerPoint)
c) Binary Opposition = Contrast between two things. e.g. Male + Female. Males seen as dominant in films. This is a stereotype. These views can be challenged in films. Ideology = Views and opinions that are recognised by society. A protagonist is a main character. An antagonist is the enemy to the protagonist e.g. villain (Joker). Is there a woman seen as a sex object? Do they challenge this view?
Content + (Meaning): What does the film connote/signify? Need to include Mise en sene, camerawork, editing and sound. DENOTATION + [CONNOTATION] - Using connotation gets nearer to distinction.
Describe what you see/hear
Say what you see/hear implies, suggests, infers, represents,
Talk about denotation first.
e.g. The image denotes a red heart.
e.g. A red heart is denoted.
e.g. The denotation of the image is a red heart.
Then connotation.
e.g. This heart connotes love.
e.g. Love is connoted through the image of the red heart.
e.g. The connotation of this red heart symbolises love.
(Use signifies if I'd like to).
(Don't use 'This Highlights', 'This Shows'... USE 'This Connotes').
Narrative - People or places
Genre -
Representation -
In my film, what is the binary opposition, who is the protagonist and antagonist. Is there an underdog?
Laura Mulvey - 1935
John Berger - 1972
Production Process: Pre-production, Production and Post-production. What happened in these processes? If has CGI, tell when it took place (post-production). Tell where it's set and how it has been planned for.
Sound: Diegesis - The Story world of your film. How real the diegesis appears is linked to the level of verisimilitude (the appearance of being real).
Diegetic sounds are any sounds coming from the story world. e.g. Sound effects, dialogue, ambient noises.
Non-diegetic sounds. e.g. voice overs, sound effects - e.g. car chase; brakes screeching, engine - connotations (meaning behind it) = danger, conflict, war, denotations (things you can see) = drive by, smoke.
Diegetic sounds are natural to the story world (characters and audience can hear), voice over by story character is diegetic.
Non diegetic sounds are sounds that only the audience can hear and that are clearly not coming from the story world. e.g. voice over by person not in story.
Incidental music - Music that helps condition emotion (reflects the mood of a scene). Calm? Fast/Slow Paced?
Is there a part where a soundtrack starts playing? Any specific type of music that is in my film?
If the song has words then it's non-diegetic music.
Genre - Pace + Pitch of the music played.
Character Type - Dialogue and what they say (gender roles challenged or stereotypical)
Narrative Stage - Equilibrium/Disequilibrium/Resolution
Effect on the Audience - Sounds are emotive/creates mood - how does your example make the audience feel?
Dialogue - Mode of address (how do they say it)? How the addresser speaks to the addressee.
There are three modes of address:
1) Peer to peer - Formal/Slag, Social Level,
2) Parent to child - Informal, Calm,
3) Teacher to pupil - Formal, Informative,
Someone is always more dominant than the other.
What mode of address does your dialogue example/s have?
Mise en sene = Things in the story world that reflect a scene. Find 4 examples of diegetic and non-diegetic sounds from my film and what they connote.
Mise en Scene:
STARTER TASK:
Three things in an indie music video:
1) Instruments - Connotes music creation
2) Band performing - Connotes their own performance
3) Stage location - Connotes where they would like to be
Four things in a Horror Film:
1) Dark lighting (Low Key Lighting) - Connotes
2) Characters - Connotes
3) Blood - Connotes danger
4) Secluded locations - Connotes fear
THE 5 THINGS I SHOULD TALK ABOUT!!
1) Locations (diegesis)
2) Costume/Make Up (prosthetics)
3) Props
4) Colours/Lighting
5) Gestures (how the person acts; are they running, fighting a lot?)
1. Stereotypes - (does costume reinforce age?)
2. Narrative - (does the story reinforce narrative?)
3. Genre - (does the story reflect the film?)
MISE EN SCENE = Everything within the frame
1. LOCATION
How does the film's location fit in with the diegesis?
Does it encode verisimilitude? - Is it realistic?
What does the location suggest?
2. COSTUME/MAKE UP
Does it reflect the mood of the character?
Protagonist vs Antagonist
3. PROPS (Something that is handheld) - (Short for 'property')
Any used?
How?
Iconography
Items that create stereotypical representations that become well known and recognised.
e.g. Rain in The Day After Tomorrow as the film is about Climate Change.
4. COLOURS/LIGHTING
They connote moods and emotions.
There are two types of lighting; Low key lighting and high key/natural lighting.
Low Key Lighting = Scenes with shadows. This reinforces the disequilibrium.
There may be characters that only appear in low key lighting; an antagonist.
High Key Lighting = Scenes with bright light. This could connote happiness or victory.
5. GESTURES
Gender of the characters?
Antagonist?
Protagonist?
(Encoded = Embedded on purpose)
(This is England)
High key Natural light outside
Low key lighting inside
The high key lighting connotes warmth.
For the mise-en-scene section:
Locations and Iconography - 2/3 examples
Characters and Acting Gesture - discuss characters; (protagonist, antagonist)
Costume and Make-up - Protagonist vs Antagonist
Props - 2/3 significant props
Lighting and Colour - High Key or Low Key examples.
Monday, 21 September 2015
Script Feedback (LO1)
OCR Cambridge Technical Level 3 Unit 1: Analysing media
products and audiences
Student Name: Sam Chubb Class:
12y Minimum Target Grade for
this LO: PASS Provisional grade for LO1
Task 1: PASS-
Assignment: Production
of a series of vlogs analysing a film produced by Warp Films or 20th
Century Fox
LO1, Task 1: Investigating a media organisation
|
Task interim Key Tracking Assessments
|
Work to complete
|
Yes/No
✓/✗
|
PASS?
|
Feedback and
Upgrades Required to reach a … grade
(TEACHER TO FILL)
|
My next
steps (STUDENT TO FILL IN RED)
|
Complete?
(STUDENT TO FILL)
|
|
LO1, Task 1
|
1)
Ownership
conglomerate, subsidiaries, independent, cross media ownership, commercial, joint venture
2)
Operating model
Horizontal integration, synergy, vertical
integration, film production process, film
production cycle.
3)
Products
Examples
used, target audience (niche/mass)
genre
4)
Market position
Evidence
of success, international
5)
Competitors
1-2
examples
|
-
-
-
✓
✓
|
Overall grade is
Pass-
|
P
·
Key terms have been used in places in the script.
·
Detailed understanding of how conglomerates operate.
|
Research
Horizontal and Vertical Integration and add that to my script.
Merge the
Market Position and Competitors section together.
Add in
other Key Terms with explanations/definitions where necessary.
Sort out
missing punctuation.
|
|
|
I
.
·
Merge .market position and
competitors together.
·
You need to make it clear that 20th Century Fox is
owned by 21st Century Fox. Also 21st Century’s
subsidiaries are Star TV, Fox radio along with 20th Century Fox.
20th Century Fox also own subsidiaries in TV and Film and that it
is News Corp that own magazine and newspaper subsidiaries.
|
||||||
|
N
·
Include the missing key terms into your script.
·
Using the above feedback, fill in the ‘my next steps’ section
in red.
·
Hand in the redraft of this work on Friday 25th
September.
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||||||
|
Literacy/
Numeracy/Oracy
Assessment
|
·
P
·
Key terms used – see words highlighted in green in the ‘ Work
to complete section’
|
|||||
|
·
I
·
Include the missing key terms into your script.
·
SPAG addressesd
|
||||||
|
·
N
Include the key terms and punctuation that is missing
|
||||||
Wednesday, 16 September 2015
Peer Assessment
Peer Assessors Name: Jackary Fleming
1) Conglomerate
2) Cross Media Ownership
3) Independent
4) Distribution (Missing)
5) Consumption (Missing)
6) Film Production Process ( Few)
7) Vertical Integration (Missing)
8) Horizontal Integration ( Missing)
9) Synergy (Missing)
10) Joint Venture (Missing)
11) Subsidiaries
12) Film Production Cycle (Missing)
P.E- You've written more than me and I'm sure all the information is there, to be honest your just missing the key words in some places which last year we were told gets you the mark but yeah nice script dude I need to get mine done :)
Need to add specific key words.
Introduction
Intro: (SAM) (Music starts playing) Hi, my name’s Sam; and no you haven’t just clicked onto one of those over-dramatised news reports with their over the top graphics and presenters that have no idea what on Earth the technology does, that’s right I’m going to be talking to you plain and simply about the corporation 20th Century Fox and its owner, Mr Rupert Murdoch.
Overview
(SAM) First I’m going to be talking to you about the ownership. 20th Century Fox is owned by Rupert Murdoch, (Music stops) who would’ve guessed, (Music starts) and also 21st Century Fox (Music stops) (which he also owns). (Music starts) He is the head of a bi------g corporation called NewsCorp. NewsCorp owns lots of big companies like 20th Century Fox, The Times, The Sun and the list goes on. All of these companies working under the watchful eye of NewsCorp are part of a conglomerate. (Music stops) Yes I have said that right. (Music starts) An easy definition for this word is that it’s a company made up of other companies. Simple as that. For example, the BBC is a conglomerate. It has TV channels like BBC 1 and BBC 2, it has Radio Channels such as BBC Radio 1, 2,3,4,5 and 6. It also produces films under the name of BBC Films such as Jane Eyre starring big names such as Mia (Music stops) Wasikowska (struggles pronouncing name), haha moving swiftly on. (Music starts) All of these separate organisations are part of the BBC.
Products
1) Conglomerate
2) Cross Media Ownership
3) Independent
4) Distribution (Missing)
5) Consumption (Missing)
6) Film Production Process ( Few)
7) Vertical Integration (Missing)
8) Horizontal Integration ( Missing)
9) Synergy (Missing)
10) Joint Venture (Missing)
11) Subsidiaries
12) Film Production Cycle (Missing)
P.E- You've written more than me and I'm sure all the information is there, to be honest your just missing the key words in some places which last year we were told gets you the mark but yeah nice script dude I need to get mine done :)
Need to add specific key words.
Let’s move onto some simpler stuff. Independence. 20th Century Fox is NOT an independent company. There are two main reasons for this. A) The company is still owned by NewsCorp and Rupert Murdoch and B) it doesn’t make, edit, and produce the films all on its own. 20th Century Fox and most other big name production companies usually collaborate on projects. For example 20th Century Fox recently collaborated with DreamWorks Studios on the “critically acclaimed film” (Music stops) Penguins of Madagascar; a spin-off of the mildly popular Madagascar franchise. (Music starts) Nah all credit to them both for making the films but seriously (Music stops) that zebra will be applying for his pension soon. (Music starts) Collaboration projects on films are normally a repeating pattern. Other companies 20th Century Fox have collaborated with in the past are Marvel on X-Men and Lightstorm Entertainment on Avatar. In fact, from 2010 – Present Day (September 2015 flashes up on screen), Rupert Murdoch’s subsidiary (I’ll come onto that in a moment) has collaborated on every single film that it has made in that time. If you were listening you will have heard me mention yet another ridiculous word, subsidiary. A subsidiary is one of the companies in a conglomerate. So 20th Century Fox, The Times and The Sun are all subsidiaries of NewsCorp, the conglomerate.
Hopefully you are learning things as I go along, (Music stops) well because that is the main purpose of this video in the first place.
(Music starts) Cross Media Ownership? (Music stops) Nope, ok that’s another thing for me to talk about then. (Music starts) 20th Century Fox is actually a Cross Media Company as it produces Film and TV, video games, comics, books and a bit of merchandise thrown in for the ($$ Kerching sound effect). Now, they can actually take advantage of producing so many different products. For example, in the video games that they produce they can advertise the films they produce, in the comics/books they can put a reference to any other books/comics that are available from them. This is called Cross Promotion.
(Music starts) Cross Media Ownership? (Music stops) Nope, ok that’s another thing for me to talk about then. (Music starts) 20th Century Fox is actually a Cross Media Company as it produces Film and TV, video games, comics, books and a bit of merchandise thrown in for the ($$ Kerching sound effect). Now, they can actually take advantage of producing so many different products. For example, in the video games that they produce they can advertise the films they produce, in the comics/books they can put a reference to any other books/comics that are available from them. This is called Cross Promotion.
Operating Model
Now, you’ll be wondering how a film by the likes of 20th Century Fox is actually made. Right? Well, here you are. It all starts off with an idea. This idea is then developed upon by brainstorming ideas and developing the script. However, this will require money, so the producer has to pitch their idea to the managers to have any chance of gaining financial support. The co-ordinator would then hire some script writers to write the script. While they are writing the script, other roles will be given out like director, editor, grip, etc. For the more imminent roles, people will be commissioned to do their jobs. Now all the equipment must be organised, the final budget must be set, the actors and actresses will be cast for the roles in the film, a storyboard must be planned and the locations for filming must be booked and organised. Now all the organisation has been done, the filming can commence. The scenes must be filmed; any props, costumes, make-up and sets required must be brought in for this, any prosthetics in case a horror film is being filmed, any pyrotechnics if explosions are needed, lighting must be applied where necessary, chaperones are required to look after the children/extras in a movie, lots of food and drink is a must as there’s never a crew that doesn’t require lots of breaks! If Special FX are needed, a green/blue screen could be used to provide an animated location and microphones must be worn by all actors and actresses so that maximum audio quality can be guaranteed. Now, some say that the Post-Production stage is the most vital in a film’s success and to a degree, they are certainly not wrong. Any transitions must be applied in the editing software like a Jump Cut, Fade and Glow, any CGI (Computer Generated Images to you and I) must be applied to characters or visual characters that aren’t played by a human, any overlays or colours can be applied, scenes can be cut and cropped, any audio recorded by the mics must be synced to the camera footage and if a green/blue screen was used, any backgrounds must be applied.
Now, you’ll be wondering how a film by the likes of 20th Century Fox is actually made. Right? Well, here you are. It all starts off with an idea. This idea is then developed upon by brainstorming ideas and developing the script. However, this will require money, so the producer has to pitch their idea to the managers to have any chance of gaining financial support. The co-ordinator would then hire some script writers to write the script. While they are writing the script, other roles will be given out like director, editor, grip, etc. For the more imminent roles, people will be commissioned to do their jobs. Now all the equipment must be organised, the final budget must be set, the actors and actresses will be cast for the roles in the film, a storyboard must be planned and the locations for filming must be booked and organised. Now all the organisation has been done, the filming can commence. The scenes must be filmed; any props, costumes, make-up and sets required must be brought in for this, any prosthetics in case a horror film is being filmed, any pyrotechnics if explosions are needed, lighting must be applied where necessary, chaperones are required to look after the children/extras in a movie, lots of food and drink is a must as there’s never a crew that doesn’t require lots of breaks! If Special FX are needed, a green/blue screen could be used to provide an animated location and microphones must be worn by all actors and actresses so that maximum audio quality can be guaranteed. Now, some say that the Post-Production stage is the most vital in a film’s success and to a degree, they are certainly not wrong. Any transitions must be applied in the editing software like a Jump Cut, Fade and Glow, any CGI (Computer Generated Images to you and I) must be applied to characters or visual characters that aren’t played by a human, any overlays or colours can be applied, scenes can be cut and cropped, any audio recorded by the mics must be synced to the camera footage and if a green/blue screen was used, any backgrounds must be applied.
Products
As 20th Century Fox has lots of subsidiaries, they can help promote the film or TV Show that has been produced. Different sectors can help promote different products.
These subsidiaries do in fact produce their own media. National Geographic are famous for their documentaries that give a deep and impactful insight into life from around the world. “Explorer”, the company’s award-winning and longest-running show has provided some of the most iconic scenes in documentary history like when a chimpanzee tenderly reached out for renowned primatologist Jane Goodall. National Geographic specialise in three main types of Media; they are Photography, TV, and magazines and books since they were formed 127 years ago in 1888. The main target audience of National Geographic is adults but over the past couple of years they have opened their eyes to the younger audience by making shows such as “Science of Stupid”, which is where Top Gear presenter Richard Hammond takes a look at all the ludicrous clips of people falling, driving or just being darn right stupid from the Internet and depicts the sciency side of them. (Insert clip of waterslide guy) For example, this man will travel down this waterslide at 22.7 mph. The ramp is 150.62m long so the little paddling pool has to be X distance away from the end of the ramp. Unfortunately no-one will be able to work out the exact distance the man travelled as this video is in fact fake and is actually an ad for Microsoft Germany believe it or not.
One more subsidiary of 20th Century Fox I’ll be talking about is Blue Sky Studios. (Wheezing guy). Blue Sky Studios was founded in 1987 by a guy named Chris Wedge (Wheezing guy). I wouldn’t be laughing if I were you, he's won Academy Awards for his films . He’s also produced shorts such as No Time for Nuts (Shorter clip of Wheezing guy), films like Rio, Rio 2, the Ice Age Saga and is currently producing the next Ice Age movie, Collision Course, set to be released in 2016. Aside from Films, Blue Sky Studios also produce TV Specials (1 off shows) for their films. Their best known shorts include Bunny and Gone Nutty, both were nominated for the Best Animated Short at the Academy Awards. Blue Sky Studios have collaborated on film projects. For example Rio and Rio 2 were made and produced with 20th Century Fox. The Films and TV Shows are generally aimed at a younger audience as Blue Sky Studios specialise in movies for kids.
Market Position
20th Century Fox are a very successful company. We can see this from the list of awards that they have won; including the Golden Globe Award for Best Motion Picture for 'Walk the Line' and the Golden Globe Award for Best Motion Picture – Drama for 'Alvin and the Chipmunks'.
They acquire Big Name stars for their movies like Colin Firth, Samuel L. Jackson, Cate Blanchett, Keanu Reeves and Morgan Freeman (Music Stops) (Insert MF Quote), (Music Starts). 20th Century Fox produce a variety of films of a variety of genres for a variety of audiences. They produce films for kids like the Ice Age and How to Train Your Dragon sagas, films like The Fault in our Stars for teenagers, horror films like Poltergeist for fans that like to be (Music Stops) scared by moving pictures (Music Starts) and more family orientated films like The Three Stooges. They have built themselves up as one of the most well-known production companies in the world and continue to produce content for audiences of all ages and show no sign of stopping.
CompetitorsMarket Position
20th Century Fox are a very successful company. We can see this from the list of awards that they have won; including the Golden Globe Award for Best Motion Picture for 'Walk the Line' and the Golden Globe Award for Best Motion Picture – Drama for 'Alvin and the Chipmunks'.
They acquire Big Name stars for their movies like Colin Firth, Samuel L. Jackson, Cate Blanchett, Keanu Reeves and Morgan Freeman (Music Stops) (Insert MF Quote), (Music Starts). 20th Century Fox produce a variety of films of a variety of genres for a variety of audiences. They produce films for kids like the Ice Age and How to Train Your Dragon sagas, films like The Fault in our Stars for teenagers, horror films like Poltergeist for fans that like to be (Music Stops) scared by moving pictures (Music Starts) and more family orientated films like The Three Stooges. They have built themselves up as one of the most well-known production companies in the world and continue to produce content for audiences of all ages and show no sign of stopping.
However, 20th Century Fox has many rivals in the film industry; these include the likes of Walt Disney Studios, Sony Pictures and NBC Universal. The products that are made by these other companies are very similar to those of 20th Century Fox as they all produce films, merchandise and all the other regular items that a movie company produces; except, Disney produce animation films such as Toy Story and Frozen which are aimed at children, Universal produce more films to suit a wider ranged younger audience (5-30 year olds) like Despicable Me, Ted and The Purge, Sony Pictures are only innovating films for 2 specific markets (Children and Young Adults) with films like Hotel Transylvania and The Interview (Screen goes Black) I never thought I'd be putting those 2 films next to each other when I started writing this, (Normal Pictures resume) and 20th Century produce films for audiences of all ages.
With Walt Disney Studios earning a Net Profit of over $8 Billion in 2014, NBC Universal possibly overtaking Time Warner in value and Sony Pictures growing on the ever more populated market, 20th Century Fox is in no position to relax. That’s why they’ve been working hard by releasing 83 feature-length films from 2010-2014 including the very popular ‘The Fault in our Stars’, ‘The Maze Runner’ and ‘The Kung-Fu Panda’ series. The bosses, 21th Century Fox is a very charitable company; they are raising money for Cancer Research UK by running the ‘corporate challenge’ which is where companies from across the UK compete against each other and raising money for charity in the process, also 18 of their employees took part in the 2015 London Marathon. So far the company have raised over £103,000 for the cause.
With Walt Disney Studios earning a Net Profit of over $8 Billion in 2014, NBC Universal possibly overtaking Time Warner in value and Sony Pictures growing on the ever more populated market, 20th Century Fox is in no position to relax. That’s why they’ve been working hard by releasing 83 feature-length films from 2010-2014 including the very popular ‘The Fault in our Stars’, ‘The Maze Runner’ and ‘The Kung-Fu Panda’ series. The bosses, 21th Century Fox is a very charitable company; they are raising money for Cancer Research UK by running the ‘corporate challenge’ which is where companies from across the UK compete against each other and raising money for charity in the process, also 18 of their employees took part in the 2015 London Marathon. So far the company have raised over £103,000 for the cause.
I hope you learned a thing or two in the time that you spent watching this video. Maybe it was the definition of a conglomerate or maybe it was who’s going to replace that Zebra from Madagascar… (Thank you for watching appears on screen)
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