Means marketing the film to create maximum awareness to a specific target audience.
Billboards - Aimed at a mass audience.
Adverts on TV
Trailers (Cinemas)
Product Placement/Cross Promotion
Radio
Posters (Buses/Transport)
Merchandise
Website Banners
Events
Social Media
Interviews
Flyers/Leaflets
Magazines/Newspapers
David Gauntlet (2002) discussed the rise of web 2.0. This is the change in the internet being a static one way form of communicating to a two way interactive media. Try and apply ideas about how audiences now also contribute to the marketing of your film.
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